Mom’s Sweet Shop is a real life brick & mortar located on the Outer Banks of North Carolina & owned by us- husband & wife team Derik & Jessica Wineland. We are newly located in our recently purchased cedar shake building on the corner of East Arch Street & the bypass in Kill Devil Hills. We spent the winter of 2019 from January to July, planning, designing & renovating the building which was originally constructed in 1971. We are proud of our hard work and happy to share it with you all!

We have been growing our business since July of 2011, when we began in the Seagate North Shopping Center just one block south. Jess grew up going to the original Mom’s Sweet Shoppe as a kid, which was located in that old space. Long closed, she had fond memories of sitting out front with an ice cream cone & all her cousins on hot summer nights. When we decided to open our vintage shop in that location, we knew immediately what we wanted to call it & focused our identity & branding on this conceptualized version of a “sweet shop”. We implemented the theme into our packaging, displays and marketing, with a small amount of retro candies sprinkled in. Little did we realize we’d be an actual full fledged sweet shop within a couple of years! What began as an eclectic boutique of locally made goods, monthly rotated artwork & vintage clothing has organically morphed into what you’ll find today: half retail, half sweet shop.

On the sweet shop side we have soft serve ice cream, banging milkshakes & vegan smoothies & acai bowls (because life is all about finding that sweet balance!). We also sell handmade truffles & candy by the pound. We know what sells & we’ve narrowed our selection down to only the best candies- the new, the classics & the retros. On our retail side we offer quality, ethically made brands for men & women, alongside our hand-selected vintage apparel & home goods. Our products are mindfully selected to be low impact and high use! We focus on premium basics that will transition well from season to season & last from year to year. 

Since Derik grew up skateboarding & music is an integral force in our lives, the shop is heavily influenced by both these cultures. Our stash of vintage records is ever growing & always for sale. You’ll find us rotating through a widely varied playlist of genres & eras of music in the shop. While the vibe feels fresh, young & fun, our atmosphere is nostalgic & comfortable and we want everyone to feel at home when they stop in! We’re stoked you ended up on our website, but we would love if you visited us in person!

Check back often for new arrivals or blog posts (we’re trying to get better at that) and you can shop online with confidence knowing that one of us will be personally packaging and mailing your order. You can also follow us on Instagram for more immediate updates, new arrivals & info on sales or events.

Have a sweet day!

~ Derik & Jessica ~